Visual craftmeets digitalproduct

Born and raised in São Paulo, I have a background in Graphic Design with a specialization in Illustration.

My work moves between digital and print.

After a decade in design, the last five years as an Art Director, I’ve led visual systems and digital experiences for global brands including

• Diageo (Tanqueray, Johnnie Walker, Smirnoff)
• Samsung
• Coca-Cola
• New Balance
• Coach

I’m now applying that same foundation to Digital Product Design, bringing hierarchy, consistency, and business-driven thinking into interface design.

I work with

• Figma
• UI design
• Prototyping
• Components
• Design systems
• User flows
• Product design fundamentals

With recent hands-on training in digital product design, research methodologies, and high-fidelity prototyping.

I’m particularly interested in UI Design, Design Systems, and digital product experiences where visual quality, usability, and scalability come together.

Beyond design, I’m driven by curiosity for different cultures and perspectives.

Time spent living in Paris shaped how I see and approach design today, with more depth and a broader point of view.